Our Story

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Boutique Couture was a dream of mine since I was young.  As a child, my mother and my grandmother taught me to sew. I would design my Easter dresses or a dress for a middle school dance.  Although I have long forgotten my sewing skills (I’ll leave that to the professionals) my love for fashion has always been there! In college I studied business, marketing, and entrepreneurship, just in case that special opportunity presented itself.  After working several years in the corporate world, I decided to take a leap of faith and go for my dream of owning my own boutique.  I knew Chattanooga needed a fashion-forward bridal and formalwear store and the Southside of Chattanooga seemed like the perfect location, with its historic and artsy vibe.  

Boutique Couture opened its doors in October of 2006.  Since that time, we have gained a reputation as THE store to find couture looks! From magazine covers to reality shows, from blog spots to a music video, from being featured in a novel to our most honored press, our own brides’ wedding albums, we continue to build a stylish presence in Chattanooga and beyond! In 2008, Boutique Couture partnered with Kay’s Alterations to give our customers excellent, one-stop-shop service.  Kay You, of Kay’s Alterations is available for appointments 11a-5pm during Boutique Couture’s business hours, to serve our customers as well as her every-day clientele.

From “one of a kinds” to designer fashions, you will find bridal, prom, evening, and cocktail dresses as well as bridesmaid and mother of the bride gowns. All gowns are registered to ensure that you will make a unique statement at your special event.  For the men, we have traditional and designer tuxedo and suit rental.  

Let us help you find THE LOOK to complete life's cherished moments!

Emily Goodin

Founder and CEO